But few American children who spent the late 1980s addicted to goomba-stomping were aware that the Kyoto-based Nintendo Corporation had been in existence for more than a century.
Though it wasn’t the first home console system, the Nintendo Entertainment System was the biggest of its day. Try as Kalin might to justify it, Etsy still means nothing. So the company’s name means “and if” in a dead language.
It means ‘oh, yes.’ And in Latin, it means ‘and if.’” “I was watching Fellini’s 8½ and writing down what I was hearing. “I wanted a nonsense word because I wanted to build the brand from scratch,” Kalin said in a 2010 interview with Reader’s Digest. Etsy cofounder Robert Kalin has admitted that “etsy” was simply an available nothing word, but one that sorta has some nice happenstances of translation. Launched in 2005, the company came about at a time when natural language URLs were already in short supply. But what is an “etsy” exactly? If you think it’s just some made-up nonsense word that has no meaning, you’re absolutely correct. Note how the smirk resembles an arrow connecting the first “a” in “Amazon” to the letter “z,” subtly driving home the point that the store delivers everything from A to Z.Įtsy is the multi-million-dollar virtual marketplace for occasionally insane homespun crafts. On a tangential note: Take a look at the subliminal messaging in the current Amazon logo, which features a slightly askew smirk beneath the Amazon name. So Bezos went rummaging through the dictionary’s first chapter in search of a likely business name-and eventually settled on “Amazon.” Why? According to him, because it referred to the biggest river in the world. But when his lawyer misheard the name as “cadaver” (as in “dead person”), Bezos decided his company needed a new, less morgue-friendly name.īack in the pre-Google world, a company’s position near the front of alphabetized phonebooks (and of early web approximations of phonebooks) was still a chief concern. Well, they’re both big, and they both start with the right letter.įounder Jeff Bezos had originally dubbed his company “Cadabra” (as in “abracadabra”). But what does the name “Amazon” have to do with the site’s original niche-books-let alone with its expanded mission as an electronics manufacturer and a seller of all things sellable? Larry liked the name, and within hours he took the step of registering the name “”…Ī is the global superstore that places everything from diapers to streaming original sitcoms to questionably legal botanicals a single click away from increasing your credit card debt. Sean verbally suggested the word “googolplex,” and Larry responded verbally with the shortened form, “googol”…Sean is not an infallible speller, and he made the mistake of searching for the name spelled as “,” which he found to be available. Sean and Larry were in their office, using the whiteboard, trying to think up a good name-something that related to the indexing of an immense amount of data. David Koller, another Stanford classmate of Page who was around at the dawn of Google recalls the story behind Google’s name on his personal Stanford site: However, the two-“o” “Google” we’re familiar with today is the result of an accidental misspelling by one of Page’s classmates, Sean Anderson. Cofounder, and current sad CEO Larry Page decided that it would be the perfect name for his new company as it reflected the nearly unimaginable vastness the Web. The word googol (note the third “o” and the lack of an “e”) is a mathematical term for the number 10 to the 100th power (or a 1 followed by 100 zeros).
Unfortunately, this spelling-correction wizardry was unavailable to the site’s founders in the 1990s. For example, I never spell the word “bureaucrat” correctly on the first try, but I can depend on Mountain View’s algorithm to provide the correct spelling whenever I plug in “buerocrat” or some other massacred linguistic approximation. We all do it: We use the awesome power of Google to correct our common misspellings.
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